Investment is not enough.
Ask for a great co-pilot.

Scroll to learn about how we fly

Who we are

UP21 is a navigation company for innovators. From Day 1 we hop on board and provide our entrepreneurs with 4 crucial things to make them fly:
financial investment, specialized mentoring, personal development and important skills.

Vítek Šubert, Karel Janeček and many more


projects already


evaluated projects


million $ invested

Everybody offers a
ping-pong table. As if that has ever grown a business. To get an investment also isn't that difficult. That's
why together with an investment we also offer a co-pilot.

And here's where co-pilot is priceless: to help you move with speed and proper direction — thus use the investment for a true growth. Many are going nowhere, fast.

"UP21 is not just about acceleration. They help you to build your business from the ground up, hands on and give you access to the best people and skills around. This approach has helped us to succeed at the Startup World Cup in San Francisco."
André Dravecký

Incubation + Navigation = Innovation

What you get

This is what makes a difference. The Innovator's Navigation Plan. Tested and proven, this is what will grow both your business — and yourself.

The Plan covers it all — personal development, learning from
high-level professionals, invaluable business network and community
. There's only 1 thing missing. You.

“We know for fact that there will be setbacks, traps, failures, tears and pain. And us. With you, all the way. Helping you navigate every obstacle on your journey to success.”
Vítek Šubert
UP21 CEO & Co-Founder

Seed investment

In the incubator, we concentrate mostly on early stage companies, or to say it in the investor jargon, we make seed investments. We are a private investor.

Investment gap
1. Seed
2. Seed
3. Seed
Venture Fund

Phase 1
We invest our own resources into finished ideas and projects in the production or prototyping stage. The founder does not need to give out any bills of exchange or personal, financial or tangible, guarantees.

Phase 2 and 3 
The most successful startups can ask for Seed No. 2, or even Seed No. 3, which are always considered individually. These seeds can fill in the Investment Gap between the Angel investor and a Venture fund.

How to enter

1. Entry

Describe your dream journey. Go ahead, don't hold back.

2. Ideaboard

We like your big dream and want to make it even bigger. Meet us personally and let's discuss it.

3. Mainboard

Well done, we're ready to take off. Meet with our board to discuss details, numbers and let's roll.

4. Incubate

Welcome onboard. Let's pick your co-pilot — and let the adventure begin.

Your start

Submit your project now!

Project not finished? Not a problem. We still want to hear about it. And help you fly. Submit your project, even if it's not ready yet.

Need help?

Viktor Nyitray
Startup Coordinator
+420 608 600 756

Meet your co-pilots.

These are the experts and mentors — high-level professionals with worldwide experience. Explore the crew.

Petr Beneš

Co-founder of 6D Academy, Coach, Technoptimist

Read more

Jiří Blažek

Entrepreneur, Senior Project Manager, Trainer, Teacher

Read more

Jakub Černý

Demand Manager CZ & SK at SAP

Read more

David Enc

Read more

Rostya Gordon-Smith

CEO People Impact, Founder of MINERVA 21

Read more

Veronika Perková


Read more

Lenka Heřmánková

Corporate sales and Business Development

Read more

Robert Janča - someone with vision

Read more

Martin Klčo

Marketing communications expert, brand strategist (ex Leo Burnett Advertising)

Read more

Jan Kříž


Read more

Stanislav Kůra

Business Innovator

Read more

Přemysl Líbal

Initiator, mentor, advisor, lawyer

Read more

Martin Mazurek

Co-owner at Converting Ads s.r.o.

Read more

Viktor Nyitray

Startup Coordinator

Read more

Milan Ponert

COO at UP21

Read more

Dominika Prekopová

Community Manager

Read more

Marek Růžička


Read more

Aleš Sobotka

Managing Director, Yungo

Read more

Petr Sobotka

Sales Director I Sales Consultant I Startup Mentor

Read more

Milan Šemelák

serial provocateur

Read more

Vítek Šubert

UP21, Partner

Read more

Martin Vápeník


Read more

Petr Zavoral

Corporate Visionary

Read more

Roman Maco

Head of Marketing and Customer Service, Fortuna

Read more

Our start-ups

Successful project? Fair chance it's flying with us.
At the moment we co-pilot and help grow these projects.
Discover them all.

Geo Applications

SENS Foods



We organize

Startup World Cup & Summit

will take place on April 10th 2019 in Prague Congress Centre

Show details


Our partners