Blog & News

Here's what we've been up to. Look around - and if you have a project of your own, there's a button for that. Right over there, the green one.

Chapter 1


January - February 2018

#Idea
#Motivation
#Hot markets
#Business plan

Chapter 2


March - April 2018

#Presentation Skills
#Elevator Pitch
#Incubator Selection
#Networking

Chapter 3


May - June 2018

#First Steps
#Team
#Strategy
#First Mistakes

Older Blog Articles

Interview: Happiness at Work Is Important

People spend a third of their lives at work. One could say that they literally live there. Still, employers want them to act professionally and leave their emotions at home. In reality, these two worlds are interconnected. Happiness at work = happiness at home and vice versa. "Only when we start to respect people, will they work well," says Michal Šrajer, co-founder of stestivpraci.cz, in an interview about turquoise companies.

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Interview: I run a company which is managed by its 600 employees

They have abandoned the typical model of business goals, handed over their decision-making powers to their six hundred employees, and are now only overseeing that the decentralized system works. The biggest challenge for vertical companies is to keep the system simple and maintain consistency between personal motivation and company vision, says Pavel Kysela, CEO of Adastra, in an interview.

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Marketing tip 3: Play, Buy, Share

This little navigation system is great. ANY marketing activity you do, think of incorporating all 3 pillars: Play, Buy, Share.

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Interview: A great salesman is half way to success

Geo-applications are developing an entirely unique method that helps mining companies to specify where oil and gas are located. The startup has its lab at the university and an office in the incubator in Brno, but its glory goes beyond the continent. I talked to Marek Goldbach and Luboš Sokol about development of a sophisticated technology, a successful business trip to Houston and sales in a niche sector.

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Interview: Sales is about spending time with the customer

Build your sales on personal contact with customers and do not hand it over too soon to salespeople, advises sales consultant and UP21 copilot Petr Sobotka. Only then will you not burn your budget in the beginning and you will be able to build strong relationships with people who will want to buy your product.

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Marketing Tip 2: Sell the customer benefit

Do you know your customers well? Great! Now the only thing you need is to get customers'. The question is “HOW”. Read our new marketing tip 2 from Martin Klčo.

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Marketing Tip 1: Understand consumers

Are you interested in knowing how you should do marketing for your startup? We asked Martin Klčo, managing director of Leo Burnett Advertising. In the first of 10 posts, he advises that you should understand your customers.

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Think Smart at the Start of Founding a Company

Hurry up! Quickly found a company, sign a contract with the first investor that we met, and start doing business. Why this approach is not paying off is what we talked about with the UP21 co-founder Alena Nekovářová.

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Vision Is Not Words on Paper

They dive into the water, but don’t know the bottom. That’s how the fate of businessmen who jump from one startup to another without any vision looks. Why company vision is important, how to work with it and not let it overwhelm you is what we talked about with Robert Janča, a visionary guy, a creator of stars, a marketing, branding and innovation expert from startlights.cz.

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Our Facebook News

V práci sice trávíme třetinu života, ale stále máme pocit, že skutečně žít můžeme až doma, až o víkendu, až o dovolené… Spoluzakladatel Štěstí v práci / Šťastie v práci Michal Šrajer na #UP21blog…

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Máte chuť vyjet se svým startupem do zahraničí a nasbírat zkušenosti? Pokud je vaše odpověď "YES", Czechněte programy #CzechDemo a #CzechMatch od CzechInvest. Uzavírka je 28.6.

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80 000 hodin. To je průměrný čas, který lidé stráví za život v práci. Celkem hodně, viďte? Tím, aby tento čas strávili smysluplně a spokojeně, se zabývá Michal Šrajer, spoluzakladatel Štěstí v práci /…

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Spaceflow chytilo vítr do plachet a má chuť růst dál. S novým kapitálovým vybavením od UP21 chce nyní prorazit hlavně ve Velké Británii a Spojených státech. Yay! Je čas slavit.…

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600 šéfů a 1 CEO. Je to realita nebo spíše fikce? Přinášíme vám rozhovor s Pavlem Kyselou, generálním ředitelem firmy Adastra, na téma: jak úspěšně řídit firmu, ve které má slovo každého zaměstnance…

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Dveře praskaly ve švech, lahodné drinky tekly v proudech a kanceláře zaplavila příjemná hudba. Take it easy, man! Prostě summer party, jak má být.

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"Slovu startup dnes rozumí již 75 % veřejnosti. Věřím, že právě to pomůže startupům v jejich dalším růstu," řekl UP21 CEO Vítek Šubert ve studii Startup Report 2017/2018, kterou připravilo #Keiretsu…

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/// Marketing tip 3: Play, Buy and Share Tento malý navigační systém dobře funguje. Jakoukoli marketingovou aktivitu uděláte, ujistěte se, že jste zahrnuli všechny tři pilíře. Vaše marketingová…

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"Jedním z cílů, které jsem si přivezl ze San Francisca, je propojovat českou startupovou scénu," říká CEO UP21 Vítek Šubert. O tom, jak se mu to skvěle daří, se můžete přesvědčit v novém rozhovoru pro…

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