Marketing tip 3: Play, Buy, Share

This little navigation system is great. ANY marketing activity you do, think of incorporating all 3 pillars: Play, Buy, Share.

This little navigation system is great. ANY marketing activity you do, think of incorporating all 3 pillars. Your marketing effort must have people interact with it (think of leaving space for answers, comments, rewarding the best consumer ideas etc.). It also must help selling your product. You’re not doing stuff just to let people know you’re here.

Martin Klčo, managing director Leo Burnett and UP21 copilot

And finally, it must be easily shareable. An interesting example here. Superb effort, a lot of dogs saved, engagement created, but are you telling me there was not a way to connect a bit more the Buy aspect? I.e. when people played the game, couldn’t they buy and donate products to the animals?