Marketing tip 4: Think future. Think marketing technologies (AI, VR, voice, automatization…)
I will not recommend concrete tools here, but think of solutions that can assemble digital assets for your campaign automatically, and learn how to improve your communications daily. Think that there are predictions that over 50% of the google searches in 2 years will be done via voice – the classical SEM as we know it will be redefined. Think of finding a cost-effective way how to present your product in VR. Think dynamic pricing.
Look at the somewhat traditional fashion industry and how technology has changed its marketing in the last few years. Examples: Try on clothes with the help of VR:
Burberry livestreaming its fashion show and allowing consumers to buy things straight from the runway: https://www.campaignlive.co.uk/article/burberrys-first-facebook-live-catwalk-show-just-fashion-spam/1409161
In general, go to www.trendwatching.com and read their quarterly reports on changing consumer habits.