Chapter 3

#First Steps #Team #Strategy #First Mistakes
May - June 2018

"The vision must be meaningful, authentic and committed. All of these 3 things are primarily related to the founder and he should define and fulfill all these integral components"

Robert Janča, Visionary & Founder of


Interview: Vision Is Not Words on Paper

Company vision. Is it just a paper on the wall or motivation to do overtime? That's what we talked about with Robert Janča, an UP21 copilot and a visionary from Besides, we also learned some interesting facts about the startup world.

Interview: Think Smart at the Start of Founding a Company

When founding a company rely on intuition, advises the UP21 co-founder Alena Nekovářová in a new interview about law and entrepreneurship.

Marketing Tip 1: Understand consumers

Don’t ask your friends for feedback – they’ll just comfort you. Go out there and ask real consumers. You’ll need to position your product, cater to a certain need or address a certain pain point, you’ll need to choose which benefit to communicate to whom.

Interview: Sales is about spending time with the customer

In our new interview with sales expert Petr Sobotka, you will learn how to boost your sales and not burn all your budget in the beginning of your startup.

"How we feel at work and what we do there is pretty much influenced by how we feel at home and vice versa. But often we do not respect it at all. And I think we should. I think we should let people be human at work"

Michal Šrajer, Co-founder & CHO

Marketing Tip 2: Sell the customer benefit

ALWAYS speak with a consumer benefit in mind. Think of a concrete value that your product brings to consumer’s life, or a concrete need it covers. Most consumers don’t seamlessly translate, what your product’s benefit actually means for their life.

Interview: I run a company which is managed by its 600 employees

600 bosses and 1 CEO. Is it a reality or a fiction? We are bringing you a new interview with Pavel Kysela, a CEO of Adastra, who talks about running a successful company in which each employee is a decision-maker.

Interview: Happiness at Work Is Important

80,000 hours. That's the average time that people spend at work. A lot a lot, huh? One would say they should spend this time meaningfully. Together with Michal Šrajer we talked about happiness at work, turquoise companies, and happiness managers.

Marketing tip 3: Play, Buy, Share

This little navigation system is great. ANY marketing activity you do, think of incorporating all 3 pillars: Play, Buy, Share.

Do you need a co-pilot to help you with the first steps of your project? Sign in to UP21.

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