Chapter 6

#Scaling #Networking #Establish partnership #Expansion into new markets
November - December 


''It is a question what is and what is not ethical. I think it's a difference of whether the product uses our evolutionary mechanisms but gives us the chance to reject it, or not. I think it’s quite possible that in ten years we will be wondering how it’s possible that someone invented such an unethical thing as the endless newsfeed and notifications.''

Petr Šídlo, Co-founder Direct People

#UP21blog

Petr Šídlo: On Ethics in Business

Have you ever managed to set up a printer on a first try? If not, you are definitely not the first or last person. It seems that during product development someone forgot about the user. We wanted to know how to develop products in the right way, how to work with an MVP and get customer feedback. So, we asked Petr Šídlo, co-founder of an innovation agency Direct People.

What's Next, Europe?

Companies like Facebook or H&M, which can better exploit human nature, are more successful than their competitors. However, is it ethical to take advantage of human habits and manipulate with them? We asked Petr Šídlo, the co-founder of an innovation agency Direct People, what he thinks about creating man-made needs and products.

''There is no simple recipe for success. However, you'll never make a bad decision by packing your bag and going abroad. Especially today when flight tickets are so cheap and the world lies at your feet. Discover, travel and find your business allies abroad.''

Thomas Kösters, Co-founder Startup Heatmap Europe

Silke Horáková: The future belongs to investments with social impact

There are only a few ambitious Czech entrepreneurs that make measurable social impact. Nothing is lost, though. The social business sector is becoming more and more popular, also thanks to Silke Horáková – an investor, a co-owner of Albatros Media and a co-founder of Tilia Impact Ventures. If you're into social businesses and impact investing.

Jan Ulč: Think twice about expanding abroad

Berlin, Tokio, New York. Sounds cool to have offices all around the globe, right? But to be successful abroad, your startup needs to meet several conditions. Jan Ulč, the CEO of CROSS Network Intelligence, will tell you which conditions are absolutely necessary.

"When is the right time to expand to foreign markets? It’s when your product and company have proven themselves in the local market, they are scalable, and the company has a strategy for expansion around the world. And also when there is enough money for the expansion and your team speaks excellent English."

Jan Ulč, the CEO of CROSS Network Intelligence

Petr Šídlo: On Ethics in Business

Companies like Facebook or H&M, which can better exploit human nature, are more successful than their competitors. However, is it ethical to take advantage of human habits and manipulate with them? We asked Petr Šídlo, the co-founder of an innovation agency Direct People, what he thinks about creating man-made needs and products.

"Scaling up your company is very different than starting up. You and your team need to change your mindset and your skillset. You need to change your ad hoc solutions in engineering, marketing, sales and operations into repeatable, scalable processes. And you need to find and leverage the Wow! that causes customers to fall in love with your company."

Bill Raichert,
Managing Dirctor at Garage Technoligy Ventures & Partner at Fenox Venture Capital

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